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NewsSLEEP ANALYTICS, INC. NAMES DR. ROY H. SIEGEL TO BIOPOSTURE PROFESSIONAL ADVISORY BOARDAugust 21, 2009, Long Beach , NY – Sleep Analytics, Inc., has named Dr. Roy H. Siegel D.C., D.A.B.C.O. a member of the BioPosture™ Professional Advisory Board. Sleep Analytics, Inc., a New York-based firm, markets the BioPosture™ product line of “green” memory foam mattresses and pillows through the BioPosture™ Network of Chiropractors.The eco-friendly mattresses are designed to provide unmatched anatomic comfort and support to produce Sleep in Natural Balance. Dr. Siegel is a Manhattan-based chiropractor who has lectured nationwide on low back pain and sciatica, and particularly on the prevention and treatment of dance and running injuries. His health- related articles have appeared in Modern Drummer, Drums & Drumming, Drum, The Runner, Runner’s World, and Dance magazines, and he has consulted on articles for “O” and Redbook magazines, the production of Time-Life Series on Health and a NY Times article. He has appeared on WABC-TV, WCBS-TV, Channel 5 News (FOX television) and was taped for “Sixty Minutes” on CBS-TV discussing wellness with Gregory Hines. Siegel joins other highly regarded doctors of chiropractic from different parts of the United States who will serve on the BioPosture™ Professional Advisory Board including: Dr. Louis E. Bisogni, the advisory board chairman, and the owner and director of Bisogni Chiropractic Center k and Bisogni Chiropractic and Sports Care in New York. Bisogni, a certified Chiropractic Sports Practitioner, treats well-known professional sports figures. Others named to the board include: Dr. Spencer Baron, a Florida-based chiropractic health and sports fitness expert; Dr. Alden Clendenin, a Chicago-based chiropractor specializing in the management and treatment of professional athletes and chiropractor to professional sports teams; Dr. Craig Cook, a California-based chiropractor whose focus is on sports-related healthcare and injuries; Dr. Richard Coopersmith, past president of the Connecticut Chiropractic Association and Dr. Manuel Duarte, an Illinois-based chiropractor, educator and lecturer. “Dr. Siegel has an outstanding reputation resulting from his work with performing artists and runners in Manhattan . The dancers and runners he treats often complain of neck, back, joint and muscle pain related to their intense physical activities. Many of his patients have poor sleep patterns as a result of pain. He has found that a comfortable and supportive mattress can help alleviate pain and help a patient sleep better; he also appreciates the growing consumer interest in green products for the home. Dr. Siegel will be an asset to both BioPosture™ and to Sleep Analytics, Inc.,” said Thomas Williams, Sleep Analytics, Inc., President and CEO. The BioPosture™ proprietary line of mattresses and pillows are composed of plant-based, BioMemoryFoam™; the mattresses feature the patented Neutral Posture Support System. This eco-friendly product line was developed with the input of chiropractors and other experts in the health and sleep industry and with the environment in mind. Marketing of BioPosture™ products by Sleep Analytics, Inc., will be facilitated by agreements with chiropractors in the U.S. and Canada . Chiropractors manage and treat patients with complaints of headaches, fatigue, back, joint and muscle pain every day. Many of these patients have sleep issues. The network chiropractors believe the BioPosture™ mattress can help to improve the overall health and quality of life of their patients. The two top comfort layers of the BioPosture™ mattress features BioMemoryFoam™, the most open-cell foam construction that offers maximum breathe-ability to provide a “cool” feel, unlike other foam mattresses in the marketplace. The mattress is covered in a sustainable bamboo-blend fabric that possesses natural antibacterial, antifungal and antimicrobial protection. Each mattress is made to order, then roll-compressed and delivered via UPS in a biodegradable canvas shipping bag, reducing the carbon footprint. BioPosture™ mattresses will be available exclusively through doctors of chiropractic by calling 1-877-246-1510 or by visiting www.bioposture.com. The Queen BioOne mattress (10” profile) will be priced at $1,995, which includes UPS delivery.
MORE LI BUSINESSES ARE GOING GREENJuly 27, 2009 By GARY DYMSKI (Excerpt taken from article in NEWSDAY) The mattresses, comparable to Tempur-Pedic in performance, Williams said, are made from a plant-based foam material in a California factory that has clean-air emissions and roll-up packaging. The mattresses are compacted and shipped in a biodegradable bag. They also are covered with an eco-friendly bamboo fabric. Williams understands there is no green "certification" for his mattress. "Right now, chiropractors are our main customers," he said. "They have a holistic approach, and we feel appealing to them is the best way to reach that segment of the consumer willing to hear and experience our green story." GARY DYMSKI of NewsDay ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it )
MATTRESS MARKETER, CHIROPRACTORS NOT STRANGE BEDFELLOWSExcerpt from July 16, 2009 Article by BERNADETTE STARZEE featured in Long Island Business News People go to chiropractors for adjustments, massages and other therapies. If the folks at Sleep Analytics Inc. get their wish, chiropractic patients will also walk away with a BioPosture mattress. BioPosture, which is marketed by the Long Beach-based company, is the only nationally distributed mattress brand available exclusively through chiropractors. The mattress features natural plant-based BioMemoryFoam, which adapts to the body’s contours, and a patented 7-Zone Neutral Posture Support System, designed to provide anatomic spine support for improved circulation. BioPosture was launched in December 2008 by Thomas Williams and Irwin Pearl, entrepreneurs who began working together four years ago. Pearl is a veteran of the mattress and bedding industry, while Williams’ 35-year career spans several industries. The partners were looking to enter the mattress industry but knew that competing at the retail level would be very expensive. They discovered a company that made all-natural mattresses to order, with roll-compression technology. The technology allows mattresses to be folded up into a fraction of their size so they can be packaged duffel-bag style for inexpensive shipping. The partners decided to market the mattresses through health care providers. “We interviewed a number of chiropractors, and they told us one of the most frequently asked questions they get is, ‘What should I be sleeping on?’” Williams said. The company assembled a professional advisory board of top chiropractors and chiropractic sports practitioners, including those that work for the Miami Dolphins, Chicago Cubs and San Diego Padres, to help further develop the therapeutic mattresses. “It’s exciting for chiropractors to have a brand that they feel comfortable recommending and to which they have exclusive access,” Williams said, noting that the professionals are compensated up to 25 percent for each referral. According to Williams, many chiropractors asked to demo the mattresses personally before recommending them, and the company provided them at a steep discount. “There’s no better salesperson than a chiropractor who is sleeping on your mattress,” Williams said. The manufacturer’s use of all-natural materials helped Sleep Analytics in its mission to appeal to chiropractors. “The green aspect is important to many chiropractors and their patients,” Williams said. The mattresses are only available to individuals who have a referral from a chiropractor. “If someone sees our Web site and calls to request a mattress, our first question is ‘Who is your chiropractor?’” Williams said. “If they don’t have one, we assign one in their area, or if there isn’t one, we use it as a tool to recruit another chiropractor.” The firm has built up a network of from Wasilla, Ala., to Puerto Rico, with a strong concentration in the New York area. Sleep Analytics attends six annual chiropractic conferences, has advertised in chiropractic trade publications and is launching a direct mail campaign to broaden its network. Member chiropractors receive a startup kit with a mattress cutaway, brochures, order forms and a questionnaire, which asks patients about their sleep habits and how long they have slept on their current mattress. “The questionnaire helps the chiropractor start the conversation,” Williams said. “Chiropractors are not comfortable being salespeople, but they are comfortable with our materials.” Prices start at $1,995 for a queen and $2,495 for a king. Mattresses range from 10 inches to 17 inches high. According to Williams, prices are considerably lower than those of Tempur-Pedic, a popular brand made with memory foam. Right now, Sleep Analytics, which has outsourced for call center functions, is in a fund raising mode, with plans for expansion in the near future. Excerpt from an article by BERNADETTE STARZEE
SLEEP ANALYTICS, INC. TO LAUNCH ECO-FRIENDLY MATTRESS EXCLUSIVELY FOR CHIROPRACTIC PROBLEMSAccording to a recent New England Journal of Medicine study, about two-thirds of adults experience low-back pain at any given time.What’s more, a National Institute of Health fact sheet states that back pain affects most adults at some stage in their life and accounts for more sick leave and disability than any other single medical condition. In response to this overwhelming data, a New York-based company has finished developing a new mattress designed to help Doctors of Chiropractic help their patients. Through individual agreements with chiropractors in the U.S. and Canada, Sleep Analytics, Inc., of New York announced they will market BioPosture™, a proprietary line of mattress and pillows composed of plant-based, BioMemory Foam™, developed exclusively for chiropractors by leading experts in the sleep industry BioPosture™ products are made with the environment in mind. They are covered in a bamboo-blend fabric. Bamboo is a rapidly renewable material that also provides natural anti-bacterial and anti-microbial protection. Each mattress is made to order, then roll-compressed and delivered via UPS in a biodegradable green shipping bag, reducing the carbon footprint. “Chiropractors often treat patients with headaches, fatigue, back, joint and muscle pain,” said Thomas Williams, Sleep Analytics President and CEO. “Many of these problems can directly relate to individual sleep habits and environments and our patented- production-process BioPosture™ mattresses and pillows have been formulated to address these issues.” To preserve air quality, Bio-Posture™ mattresses are manufactured without halogens in a zero-emissions chamber. The two top comfort layers of every BioPosture™ mattress feature of the most open-cell foam construction providing breathe-ability for an unmatched cool feel. “BioPosture™ products help you sleep in natural balance, leading to overall improvements in health,” said Dr. Louis E. Bisogni, a New York-based chiropractor. “People with joint sensitivity due to arthritis and other conditions benefit from the BioPosture™ foam that adapts to body contours,” he explained. Bisogni heads Bisogni Chiropractic Center in White Plains and Bisogni Chiropractic and Sports Care in Somers, N.Y. Throughout his career he has treated and continues to treat a variety of professional athletes and sports figures. “The Neutral Posture Support System™ in each BioPosture™ mattress is constructed with seven distinct zones of lateral support that insure optimal anatomically correct spine alignment” he said. “Additional support in the lumbar region greatly reduces tossing and turning, resulting in a better night’s sleep.” BioPosture™ mattresses will be available exclusively through Doctors of Chiropractic by calling 1-877-Bio-1510 or by visiting http://www.bioposture.com/index.php The Queen BioOne mattress (10” profile) will be priced at $1,995, which includes UPS delivery. |
